Happy Spring!! With the change of season does not come a change in the social media patterns of Sofia Vergara, Rachel Zoe, and Save the Children. Unfortunately Sofia Vergara is not frequenting my blog and taking my words of advice 😦 Her loss! On the other hand, Rachel Zoe and Save the Children are doing a great job with their social media. Lets take a closer look!
This week, we saw the release of Zoe’s new book “Living in Style”. With all of the chaos taking place, she did a wonderful job of keeping her followers in the loop and also gave them a inside look at her exclusive life. The fashionista is constantly blogging and keeping all of her social media pages up to date whether that be Facebook, Instagram, or Twitter. Rachel Zoe does a great job of keeping an informal and personal tone on all of her pages and this week is no different. I saw Zoe upload photos of herself and her staff and this made me feel a connection to the world renowned stylist. The wording of the caption was very informal. Zoe does a great job of connecting with her fans on a personal level and this specific post is no different.
Next we have the wonderful Save the Children organization. Save the Children does an enviable job with their social media. Every post seems like it was well thought out and comes from the heart. This is very important because they want people to contribute towards their efforts and that will only occur if people feel trust and love towards the cause. This week Save the Children continued with its smart tactics of alternating between photos with captions and tweets or statuses without photos. The photos definitely grab my attention so I am sure I am not the only one who takes a second look at their pages. In this specific post, the organization appealed to its supporters emotions by incorporating a little girls photo with a short caption that makes anyone tear up. They brought attention to the problems occurring in Syria and did a great job of using ethos in their many posts.
Sadly, there is nothing new when it comes to Sofia Vergara’s use of social media. (SERIOUSLY SOFIA?!) She still relies on whosay.com for her social media and her captions are extremely bland. The one thing Vergara did right in my opinion this week was uploading photos of herself with her Modern Family costars because it appealed to not only her followers, but also the audience of the successful ABC show. This was very smart of the actress. She also included the adorable actress that plays Lily on the show and this would make anyone melt. Vergara does not have a presence on social media, but if she continues to upload photos on set, she will be one step closer to possibly not last place in my little competition. Good Luck Sofia Vergara!