Today we’re going to look at the audience that Sofia Vergara is seeking to reach. In my opinion Vergara’s use of social media is unknown. She does not use her Twitter and Facebook like any other celebrity that I am aware of. Even though she encounters many problems with her use of social media, I am going to analyze three sources to try and distinguish her audience.
Sofia Vergara is an actress who makes her love for Columbia known. She uses both the Spanish language and the English language on her social media. Even though there are usually very short captions, her tweets and statuses, grab the attention of both those who speak English and those who speak Spanish. Vergara began her career in Columbia and by writing tweets and statuses in Spanish she is seeking to reach people who can connect with her on a linguistic level. Sofia Vergara uses her knowledge of multiple languages to her advantage to try and attract both the people who live where she grew up and the people who live in the country she lives in now. Even if it is as simple as Vergara saying “En Bevery Hills” or “Familia Moderna day”, she is seeking to reach her fellow Columbians and even anyone who embraces their Spanish culture.
In addition to the actress’s use of language to appeal to a specific audience, she also promotes Modern Family on her Twitter, Instagram, and Facebook page. As an actress on the show, she wants to attract more people to watch the show and keep the current audience enticed. By uploading photos on set with all of her co-stars, she gives a behind the scenes look at the ABC program. Vergara has been seen retweeting some of her co-stars tweets that are written about her or feature photographs of herself. Sofia Vergara is seeking out the same audience that watches Modern Family through her social media. Modern Family attracts a very wide audience due to the many types of people featured on the show. Right below her main thumbnail photograph on Twitter is a caption that says “Modern Family!” Before you even begin reading her tweets you have already seen a promotion for the hit show. Sofia Vergara is trying to feed off of the audience of Modern Family because it can be assumed that all who watch the show admire her. It is a smart move for Vergara to try to seek the audience of Modern Family to be the audience of her social media.
Another small audience Sofia Vergara seeks to reach is those who use the products she endorses. Sofia Vergara is a spokeswoman for Head & Shoulders and she has been seen re-tweeting the hair care company’s photos that include her as an endorser. By doing this, she not only promotes the products to her current audience, but if someone was to look at the Head & Shoulders Twitter page, they could then direct themselves to Vergara’s page. Sofia Vergara seeks to grab the attention of the audience of the brands that she endorses. In this case, it creates a connection between herself and the users of Head & Shoulders because now they both know they use anti-dandruff shampoo. This small connection is enough for someone to begin to follow the actress.