Overall, Save The Children, Rachel Zoe, and Sofia Vergara were very active on social media this week. Through Facebook and Twitter these social media superstars not only caught my attention, but that of all of their followers. That being said, it’s a jungle out there and there must be a winner within these three social media campaigns.

This week I am giving the award of best social media to the Save The Children organization! This week this inspirational organization outshined the rest with the abundance of tweets seen during The State of The Union. At least one post or tweet was seen this week and it was very interesting to see how involved the organization is with politics. Save The Children relied on Pathos by uploading photos of children in the Middle East. It appealed to my emotions and instantly grabbed my attention. Another example from Save The Children was the photo of their CEO Carolyn Miles going to Jordan to deliver shoes as a partner of Toms. This was a great use of Pathos.

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In second place we have Ms. Rachel Zoe! She tweeted at least once every single day this week. She posted photosfrom her runway show that took place last night. What was interesting was the abundance of photos she used! It definitely caught my attention and I was going BANANAS! She also used Facebook this week, but used the same images that she posted on Twitter. Zoe used pathos perfectly on her social media by uploading photos of her son, Sky and family. It made me instantly say AWW! This made me continue to scroll down on both social media platforms and dig deeper for more photos of her family life.

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Last, but never least is the fabulous Sofia Vergara . The reason for this would be that her Facebook posts this week felt mostly impersonal. All of her posts and Tweets were in regards to the Head and Shoulders brand. Vergara is a spokeswoman for the brand, but her social media could have been the Head and Shoulders Twitter page or Facebookpage. This was very interesting to me that she overwhelmed her fans with tweets and statuses about anti-dandruff shampoo. She used ethos by showing her audience that she’s a credible source when it comes to hair care. By uploading pictures of herself with beautiful hair, I would try Head and Shoulders too! Wouldn’t you?Screen Shot 2014-02-03 at 10.02.10 PM